New Website Provides First Real Change to Free Rx Card Model in 15 Years

Health care Reform may have muted effect on high cost of prescription drugs, but a Florida company has added a new twist to an old idea that could save 70% to 90% off some prescription drugs

 

Sarasota, Florida, Dec. 21, 2009. Genuity Group, a health care application developer with a focus on cost control systems, is not waiting for health care reform. The company’s free new online resource -- called BetterRxCard – provides a fresh take on the old discount drug card programs with several new features designed to help consumers save more on more drugs at more pharmacies.

 

Drug discount cards, which originated in the early 1990s, help reduce costs on gener\ic drugs, but discounts on costly brand name drugs have been disappointing for uninsured and underinsured.

 

The BetterRxCard provides help for those taking expensive drugs --even the insured with high co-pays.

 

"BetterRxCard provides two ways to beat the high cost of drugs. First, it is a free discount drug card program supported by most U.S. pharmacies providing up to 70% off the cost of generic drugs," said David Smith, director of product marketing at Genuity Group.

 

"Second, we’ve added optional access to our two year old EquivaMeds service to reduce costs for those taking brand name drugs for chronic conditions. This is especially important now since health care reform’s ability to reduce the cost of prescriptions appears in doubt," he said.

 

Several indications seemed to suggest that the health care reform bill will fall short of meaningful prescription drug price reform. A report by Reuters said that the Obama administration was moving forward on drug imports as one way to lower drug costs. Meanwhile, the Generic Pharmaceutical Association claimed on its website that health care reform would drive Medicare patients to high-cost drugs.

 

EquivaMeds works using a distinctive database of medication classes and costs that represents the various medications physicians can prescribe for similar conditions. This patent-pending process identifies many more options and savings opportunities than the typical brand-to-generic comparison methods and is the first advanced drug price control tool provided with a discount drug card program in 15 years.

 

Another new innovation is the mobile pharmacy application, currently designed for the Apple iPhone. The tool provides a search capability with mapping, address, phone and directions for all 59,617 pharmacies in the BetterRxCard pharmacy network including Wal-Mart, CVS, Walgreens, Target and Rite-Aid. 

 

Other features of the service include deep drug discounts of up to 70%, printable and pre-activated cards, and the ability to use the card for many pet medications.

 

The free BetterRxCard is available to print today nationwide. For a limited time, Genuity Group is providing a 75% discount off the one-time fee of $19.95 for EquivaMeds and a savings guarantee of at least $120.  To take advantage of this special offer, users can visit the site to download a BetterRxCard free discount drug card.

 

Contact Information
David Smith
pr@genuitygroup.com
941-955-1800

 

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